Privacy Policy
1. Introduction
Actyve ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. We adhere to international data protection standards, including GDPR and CCPA.
2. Information We Collect
2.1 Business Profile Information
Through our integration with Google Business Profile and other platforms, we collect:
- Business name, address, and contact information
- Business hours and special hours
- Business description and categories
- Products and services information
- Photos and media associated with your business
- Business attributes and characteristics
- Review and rating information
- API access tokens and authentication data
2.2 Customer Interaction Data
When managing customer interactions, we may process:
- Customer reviews and ratings
- Review responses and communication history
- Customer feedback and sentiment data
- Communication preferences
2.3 Usage Data
We collect information about how you use our service:
- Login and authentication records
- Feature usage statistics
- API call patterns and frequency
- Error logs and performance data
3. How We Use Your Information
We use the collected information to:
- Manage and optimize your business profiles across platforms
- Monitor and respond to customer reviews
- Generate insights and analytics about your business
- Improve our service and user experience
- Ensure compliance with platform policies
- Protect against fraudulent or unauthorized usage
- Communicate important service updates
4. Data Sharing and Third Parties
We may share your information with:
- Google Business Profile and other integrated platforms (as authorized by you)
- Service providers who assist in operating our service
- Analytics and monitoring services
- Law enforcement when required by law
We do not sell your personal information or business data to third parties.
5. Data Security
We implement industry-standard security measures including:
- Encryption of data in transit and at rest
- Secure API token storage and management
- Regular security assessments and audits
- Access controls and authentication
- Monitoring for suspicious activities
- Incident response procedures
6. Data Retention
Our data retention policies include:
- Keeping business profile data while your account is active
- Retaining review data according to platform requirements
- Removing personal data upon account deletion within 30 days
- Archiving necessary data for legal compliance
- Regular data cleanup and optimization
7. Your Rights
Under GDPR and CCPA, you have the right to:
- Access your personal and business data
- Correct inaccurate information
- Request deletion of your data
- Export your data in a portable format
- Restrict or object to data processing
- Withdraw consent at any time
8. Platform Compliance
We adhere to platform-specific requirements including:
- Google Business Profile API data handling guidelines
- Platform-specific privacy and security requirements
- Review management policies and guidelines
- Data retention and deletion requirements
- Authentication and access control standards
9. Updates to Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of any material changes via email or through the service.
10. Contact Us
For privacy-related questions or to exercise your data rights, please contact us at support@actyve.co